A new clinic website, clearer processes and room to grow
Roger Harty Opticians & Kerry Dry Eye Clinic, County Kerry
Roger Harty Opticians wanted to grow Kerry Dry Eye Clinic without adding more strain to the practice. The work began with how the business actually runs, then joined a dedicated clinic website with clearer responsibilities, documented processes and a practical plan for the next phase.
What changed
- A dedicated website gives Kerry Dry Eye Clinic its own online home
- Responsibilities and day-to-day processes have been clarified and documented
- The website, processes and next operational phase now form one joined-up plan for growth
The starting point
When the engagement began in July 2026, Roger Harty Opticians was already a well-established practice with plans to grow. Building Kerry Dry Eye Clinic was part of that plan. The brief was not to introduce AI or build an app for its own sake. It was to make the day-to-day running of the practice smoother so the team would have room to grow.
What the problem actually was
Before choosing any technology, Tara looked at how work moved through the practice, where administration was taking up people's time and who was responsible for what. Some problems called for a digital answer. Others needed a clearer process or handover. The guiding question was simple: what would make this business work better?
What we did
Kerry Dry Eye Clinic now has a dedicated website and a clear online home of its own. Behind the visible launch, responsibilities were worked through, processes were documented and more structure was added to the administration and daily routines.
What is next
The next planned phase is an internal operations hub for tasks, policies, staff administration and daily checks. It will sit alongside the practice's clinical software; patient records will stay in the existing system.
What I liked about Tara was that she looked at the whole picture. She didn't come in saying ‘you need this system’ or ‘look what AI can do’. She wanted to know how we were working, where the time was going and what needed to change.
— Roger Harty, Roger Harty Opticians
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