Get to know

Tara Elzingre

The Realest voice in AI. Grounded in Real Business

As a Digital tool and AI trainer, I support small business owners and corporates to use affordable, available technology without the overwhelm.
We're just at the start of what AI can achieve—and businesses that learn to adapt now will lead the way forward. My jargon-free approach provides practical, actionable support designed to save you time, boost your confidence, and accelerate your business growth

I created TEC to support you in leveraging AI to achieve what really matters to you. I am not interested in chasing hype. I focus on long-term sustainable strategies.

Combining my deep expertise in AI and digital transformation with my firsthand understanding of small-business challenges. I provide clear, practical advice.

There is no sugar coating here. We'll openly discuss what's possible—and what's not—with AI, identifying precisely what will serve your business best and what to leave behind.

I definitely didn't get here overnight though.

In fact, quite the opposite...

I don’t believe in a one-size-fits-all approach. I draw on my extensive knowledge of AI tools and my experience as a coach to deeply understand your unique business needs. By evaluating your specific goals, challenges, and workflows, I recommend AI solutions that genuinely fit your business—rather than trendy tools that fall short of your objectives. Whether you're a solopreneur, a growing team, or a corporate leader, I create a customized strategy that integrates AI seamlessly into your business without disrupting the human touch that makes your brand special.

When you work with me, through a workshop, webinar, or 1:1 coaching, you’ll get straightforward, actionable guidance that you can implement immediately.

My goal? To help you cut through the noise, take back your time, and grow a business that runs efficiently—without burning out.

Contrary to popular belief... AI isn’t just for tech geeks, big corporations, or people with endless budgets. Honestly? Most small business owners, freelancers, and solopreneurs can benefit hugely from AI, even if tech isn’t your thing. You don’t need fancy degrees or expensive developers—you just need to know exactly which tools fit your business, where to use them, and how to blend automation with your own unique, human touch. And helping you figure that out? That’s exactly what I'm here for.

What's more, I did it differently than most...

I studied Philosophy of AI back in 2008 when it seemed to still be something that "may" happen in the far future. I have always held a deep fascination with AI and the ethics of how it shapes our human evolution. My real goal is not to use AI for productivitys sake. It's about making technology genuinely work for us, so we have more space and freedom in our lives to grow personally, be present with our loved ones, and reconnect with simple pleasures.

This is what makes TEC the realest voice for small business owners:

  1. You're the Expert, AI is the Intern: I will show you how AI can serve you, not the other way around. Your expertise and intuition drives decisions; AI just amplifies what you do best.

  2. Mindset over Techset: Tools are important—but mindset is critical. I ensure you're not just equipped with the right tools, but also the right attitude and confidence to use them effectively.

  3. Keep It Stupidly Simple: Complexity doesn't equal better. My training is about clear, straightforward strategies that you can immediately put into practice without tech overwhelm or unnecessary jargon.

It’s Not About Where You Start

It’s About Where You’re Going

It doesn’t matter if you’ve never used AI tool or if you have a tight budget. What truly matters is your mindset and your vision for your business (and your willingness to grow). AI is simply a tool—a powerful one—but success comes from knowing how to use it intentionally, aligning technology with your goals, values, and lifestyle.

At TEC, I don’t believe in overcomplicating things or forcing solutions that don’t fit. Instead, I meet you where you are and guide you step-by-step, helping you implement AI and automation in a way that aligns with your business and personal values.
Whether you’re a busy solopreneur wanting to reclaim hours of your week or a growing team looking to scale without overwhelm, I offer clear training, actionable roadmaps, and hands-on support—so you can use AI confidently, effectively, and without unnecessary stress or expense.

Care to get even more personal?

Here are a few fun facts…

I’m a Kerry woman (go on the Kingdom!) born in New York, living now in Kerry with my Swiss husband and 3 energetic kids, and our beloved family dog.

Before founding TEC, I launched Parene, a membership platform for working parents. Why? Because as a mom and entrepreneur, I deeply understand the delicate balancing act of building a business while raising a family.


I'm also a coffee enthusiast, lifelong learner, and obsessive book-reader. One of the things I love most about AI is the flexibility it provides: I can start my workday beside the beach, coffee in hand, and still fully disconnect for a weekend of hiking in the mountains with my family. For me, AI isn't about being constantly plugged in; it's about building a business that fits your lifestyle—not the other way around.


I've always been curious about innovation, technology, and efficiency. This passion led me to dive into the ethics of AI as early as 2008, long before it became mainstream. Today, I use that unique foundation to guide business owners like you in harnessing AI’s power—without sacrificing the authenticity, values, and human touch that truly set your brand apart.

Ready to Work Smarter, Not Harder?

If you're tired of tech overwhelm and ready for clear, actionable guidance, you're exactly where you need to be. At TEC, I combine deep AI expertise, a passion for simplicity, and real-life experience to help you leverage technology strategically—so you can spend less time spinning your wheels and more time growing your business, enjoying your family, and getting back to the things you love.

When we work together, you'll discover a simpler, more effective way of doing business guided by three core beliefs:


You're the Expert, AI is the Intern:AI supports your vision—never replaces it.

Mindset Over Techset:Tools matter, but confidence and clarity matter even more.

Keep It Stupidly Simple:No jargon, no overwhelm, just clear steps and measurable results.

It's not about being plugged in 24/7. It’s about crafting a business that fits into your life—not the other way around.

So, are you ready to simplify, streamline, and take control?

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